Music and Advertising in Seventeen Magazine, 1944-1981

September 20, 2019


Music had a prominent place in Seventeen from its first issue in September 1944, and music’s importance in the magazine reflects music’s importance in the lives of girls from the 1940s through the present day. Building on previous work by Schrum and Massoni, this study examines references to music in advertisements in Seventeen from the period of its inception to 1980. Advertisers simultaneously created and exploited the burgeoning and lucrative teen market. Musical references, found in texts, photographs, and illustrations, made consumer products especially appealing to upper-middle-class teenage girls.


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