From Incubation to Delivery: An Application of Project Management for the Music Industry

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Completing a music-related project is a complex endeavor that often encompasses many interdependent tasks within a team setting. One may subsequently ask how can such creative teams not only account for all the constraints linked with their projects but also track their progress to completion? This article explores the pragmatic attributes and benefits of Project Management (PM) as a means to coordinate such projects and how PM can be applied to the music industry.

This case study was realized from one of the author’s class projects in which students developed a music business-related tangible product in the form of a cassette coffee table called Mesa Mix. This project was incubated and delivered commercially within a semester. PM was employed throughout to plan, execute, and control the work that the class did as a team in order to complete the project successfully within the specified time. Much documentation with details about the project is provided as well as some PM resources. The case study builds upon PM and the work of creativity scholars and experts Wilson and Brown (2014) and Sivaraman and Wilson (2016). Ultimately, this article aims to inspire and provide an additional and complementary instrument for the toolkit of creative teams, music industry/business entrepreneurs, and educators.

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Last modified on Wednesday, 18/08/2021

Stan Renard

Stan Renard is Assistant Professor and Coordinator of the Music Marketing Program in the Music Department at the University of Texas, San Antonio. He is also Assistant Director of the start-up incubator CITE (Center of Innovation, Technology and Entrepreneurship). A recording artist, performer, and conductor, he also founded the Bohemian Quartet.

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