Music and Advertising in Seventeen Magazine, 1944-1981

  • DOI: https://doi.org/10.18177/sym.2019.59.sr.11455

Abstract

Music had a prominent place in Seventeen from its first issue in September 1944, and music’s importance in the magazine reflects music’s importance in the lives of girls from the 1940s through the present day. Building on previous work by Schrum and Massoni, this study examines references to music in advertisements in Seventeen from the period of its inception to 1980. Advertisers simultaneously created and exploited the burgeoning and lucrative teen market. Musical references, found in texts, photographs, and illustrations, made consumer products especially appealing to upper-middle-class teenage girls.

V.J. MANZO

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Last modified on Monday, 07/10/2019

Lyn Ellen Burkett and Kim Wangler

Lyn Ellen Burkett PhD, is Assistant Professor of Music at Western Carolina University. She holds a Ph.D. in music theory from Indiana University. Her previous research has focused on early twentieth-century composers and their creative work processes. An accomplished pianist and harpsichordist, she specializes in performing 20th- and 21st-century repertoire. https://www.wcu.edu/learn/departments-schools-colleges/fpa/music/faculty-and-staff/LynnEllenBurkett.aspx 

 

Kim L. Wangler, B.M, M.M, M.B.A joined the faculty of Appalachian State University in 2005 as the Director of Music Industry Studies. Wangler teaches music management, marketing, and entrepreneurship. She has held several board positions with Music and Entertainment Industry Educators Association (MEIEA), served as president of the Orchestra of Northern New York, and currently serves on the national board of directors for CMS in the inaugural music business position. https://music.appstate.edu/faculty-staff/directory/kim-wangler

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