Staying Relevant: How a Radio Behemoth has Weathered the Storms of Change to Survive in the New Media Market of the 21st Century

  • DOI: https://doi.org/10.18177/sym.2020.60.sr.11478

Abstract

Any company that expects to survive in the 21st century – especially in the music industry – will need to adapt to the ever-changing business landscape. Few companies have exhibited the survival instincts that iHeart Media has over their almost 50 years of existence. Through exponential growth and government regulation to name changes and rebranding, this company continues to adapt to the morphing media models of our times. Even given the recent filing for bankruptcy restructuring, iHeart Media has remained a strong force in the industry and provides an interesting historical perspective into some of the major music industry transitions of our times.

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Last modified on Monday, 11/05/2020

Kim L. Wangler

Kim L. Wangler, M.M, M.B.A joined the faculty of Appalachian State University in 2005 as the Director of the Music Industries Program. Ms. Wangler teaches management, marketing and music entrepreneurship as well as being the faculty consultant for Split Rail Records - ASU's student- run record label. She has served in the industry as President of the Board of Directors for the Orchestra of Northern New York, House Manager for the Community Performance Series (serving audiences of over 1,000 people) and as CEO of Bel Canto Reeds - a successful on-line venture. Ms. Wangler currently serves on the Board of Directors for Singers of Renaissance - a Charlotte-based vocal ensemble and the Harper School of the Performing Arts.

Ms. Wangler is published through the Music and Entertainment Industry Educator's Association (MEIEA) Journal, National Association of Collegiate Wind and Percussion Instructors (NACWPI), Hal Leonard Publications and Sage Publishing, and has a regular feature in the MEIEA eZine with her column, "Wisdom from the Web." Ms. Wangler also serves on the Music and Entertainment Industry Educators Association Board of Directors as Vice President, boards of several local nonprofit organizations, and on the College Music Society Mid Atlantic Chapter Board as the first Music Business representative.

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