Creative Efficacy Toolbox: Introducing a Professional Development Model for Creatives

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The ability to successfully thrive in our current digitally-integrated entertainment industry can be explored through the exchange of ideas using tools that assist in human development. As predicted, the current climate of technological integration sets the stage for greater development and efficiency of interpersonal and analytical skills (Gardner, 2005). Yet, the evolution of constructivist approaches to learning suggests that efficacy has its place in various contexts and in varying depths (Vygotsky, 1978; Bandura, 1971, 1994; Deci & Ryan, 2008; Patton et al., 2017). Building upon the concept of efficacy in the entertainment industry, this paper introduces a model for contextualizing professional development for creative professionals. The article provides implications for framing creative development in the larger academic and entertainment communities that encourages discussion around creative sustainability.

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Last modified on Wednesday, 19/05/2021

MarQo Patton

MarQo Patton, EdD,  Lipscomb University, is an educator, professional vocalist, and former member of the world-renowned Fisk Jubilee Singers®. In 2021, Patton joined Belmont University as Assistant Professor in the Curb College of Entertainment and Music Business. His research explores the process of creative efficacy in the entertainment industries. Patton manages Jusreall Music Group Global, LLC

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