Staying Relevant: How a Radio Behemoth has Weathered the Storms of Change to Survive in the New Media Market of the 21st Century

May 1, 2020

Abstract

Any company that expects to survive in the 21st century – especially in the music industry – will need to adapt to the ever-changing business landscape. Few companies have exhibited the survival instincts that iHeart Media has over their almost 50 years of existence. Through exponential growth and government regulation to name changes and rebranding, this company continues to adapt to the morphing media models of our times. Even given the recent filing for bankruptcy restructuring, iHeart Media has remained a strong force in the industry and provides an interesting historical perspective into some of the major music industry transitions of our times.

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1524 Last modified on March 9, 2021